AlphaTauri – A New Star In Red Bull’s Brand Universe
In the current issue of the Produktkulturmagazin:
Ahmet Mercan, Head of Global Consumer Products at Red Bull, talks about the launch of the lifestyle-giant’s innovative ready-to-wear-clothing label AlphaTauri.
Read the full article: Launch of AlphaTauri (Interview in English)
Source: The Produktkulturmagazin, issue Q3 2017
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Photo c) AlphaTauri