AlphaTauri – A New Star In Red Bull’s Brand Universe

News, 28. September 2017

In the current issue of the Produktkulturmagazin:

Ahmet Mercan, Head of Global Consumer Products at Red Bull, talks about the launch of the lifestyle-giant’s innovative ready-to-wear-clothing label AlphaTauri.

Read the full article: Launch of AlphaTauri (Interview in English)

Source: The Produktkulturmagazin, issue Q3 2017
Copyright 2017 – The Group of Analysts – all rights reserved

Photo c) AlphaTauri

Josef Grabner
Chief Customer Officer