It’s the year of 2021 and customer expectations are only growing. Customers demand tailored, personalized experiences – or they will abandon the cart very quickly. Either they will get quick and reliable customer service, or simply won’t ever pick you over your competitor again.

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Last year reminded all of us of the importance of health and wellbeing. We faced some unusual circumstances and had to adjust to “the new normal” as the whole world focused on fighting the pandemic. Unfortunately, it became the number one priority of healthcare systems and governments around the globe. 

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Day after day, we’re seeing how the current public health emergency is affecting communities and companies on a global scale. Definitely, an economic crisis is inevitable – the UN currently estimates 25 million jobs to be lost, and some other predictions go even higher. On the other hand, companies with a digital-first strategy are experiencing increased demand and even adding jobs. …read more

In 2020, we all know that traditional experiences are no longer able to satisfy modern customer needs. Yes, KPIs and revenue are what matters in the end – but that’s only the result of combined efforts your favorite brand is making to keep you. Nowadays discussions are focused on providing the customer a seamless journey across all touchpoints – both online and offline, in order to build trusted, long-term relationships. …read more

At the end of 2019, we celebrated the 50^th anniversary of the Internet. It’s been only 50 years – would you believe it? Now let’s think about the history of trading as such and the fact that it originated in prehistoric times. Historians believe that the first long-distance trade occurred around 3000 BC.

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It’s time to start marketing to the next generation. Generation Z is growing its buying power and their habits, needs and behavior are significantly different than what we’ve learned from previous generations. Technology is shaping their lives – but they are also forcing businesses and industries to change.

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As customers get more digitally empowered, they demand personalized experiences and walk away very fast from anything that seems to be irrelevant to them. Personalization nowadays doesn’t mean putting a customer into a specific target group, but really following all the steps of the individual customer journey.  …read more

It’s July already. Looking back at the first half of 2019, we proudly realize that we have accomplished so much – from implementation projects to innovation initiatives. One of our milestones is a game-changer indeed. We have been selected to be one of the development partners within the initiative of SAP and Apple to build native iOS apps for the SAP portfolio.

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Years after acquiring Hybris, SAP made several other complementary acquisitions in order to cover the market demand for a unified customer experience platform. It’s been a year since C/4HANA has been introduced as the fourth generation CRM platform, aiming to cover the entire front-office and help businesses become connected enterprises.

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As in previous years, January means it‘s time for the SAP kick-off meeting – SAP FKOM – in Barcelona. The FKOM brings together SAP partners and sales teams from various industries to discuss the focus and the direction of the upcoming year. It‘s the perfect location to gather insights about imminent SAP innovations and to discuss the future Customer Experience roadmap with partners from across Europe.

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