Seamless Experiences for Generation Z: Tailor Your Strategy to the Needs of Digital Natives
It’s time to start marketing to the next generation. Generation Z is growing its buying power and their habits, needs and behavior are significantly different than what we’ve learned from previous generations. Technology is shaping their lives – but they are also forcing businesses and industries to change.
The Customer Experience Revolution: Why Online and Offline Must Speak with One Voice
As customers get more digitally empowered, they demand personalized experiences and walk away very fast from anything that seems to be irrelevant to them. Personalization nowadays doesn’t mean putting a customer into a specific target group, but really following all the steps of the individual customer journey. …read more
Working with SAP and Apple to Build Mobile Solutions for Enhanced Experiences
It’s July already. Looking back at the first half of 2019, we proudly realize that we have accomplished so much – from implementation projects to innovation initiatives. One of our milestones is a game-changer indeed. We have been selected to be one of the development partners within the initiative of SAP and Apple to build native iOS apps for the SAP portfolio.
Beyond E-Commerce: Extending the Core Business into the Digital World with C/4HANA
Years after acquiring Hybris, SAP made several other complementary acquisitions in order to cover the market demand for a unified customer experience platform. It’s been a year since C/4HANA has been introduced as the fourth generation CRM platform, aiming to cover the entire front-office and help businesses become connected enterprises.
Experience Matters: SAP FKOM 2019
As in previous years, January means it‘s time for the SAP kick-off meeting – SAP FKOM – in Barcelona. The FKOM brings together SAP partners and sales teams from various industries to discuss the focus and the direction of the upcoming year. It‘s the perfect location to gather insights about imminent SAP innovations and to discuss the future Customer Experience roadmap with partners from across Europe.