New Commerce Platform Live at Douglas Perfumery Switzerland
NETCONOMY is proud to announce the go-live of the new Commerce Platform for Douglas Perfumery in Switzerland. Further rollouts will be performed one by one in other markets. Having a footprint as one of the largest projects built on SAP Commerce Cloud, the new platform sets the starting point in enhancing the customer journey and providing a personalized 1:1 experience across all channels.
The go-live is a result of the committed work of a joint team and a strong collaboration between the customer and NETCONOMY. The new platform is fully built on SAP Commerce Cloud with a significant use of Microservices and a headless frontend. SAP Customer Data Cloud is implemented to nurture trusted relationships with customers by providing them better control over the data. Thanks to loyalty components and deep omnichannel process integration, the platform enables a holistic customer journey and builds enriched customer profiles for personalized experiences.
“The new platform plays an essential role in our omnichannel strategy. We are now more modern and faster, and able to facilitate an individual approach for every customer. Douglas aims to transform from a leading beauty retailer to a leading beauty platform – which requires a big-picture approach and state-of-the-art technology. This is yet another step in becoming a leader in customer experience and I am excited to see what the future will bring”, says Vanessa Stützle, Executive Vice President E-commerce & CRM at Douglas Group.
Douglas is one of the leading retailers in the European beauty industry with about 2,400 stores and fast-growing online shops in 26 European countries and sales of around 3.3 billion euros. Following its #ForwardBeauty strategy, Douglas focuses on five key priorities: Brand, Stores, E-commerce, Assortment and CRM. The go-live of this project will contribute to the overall Douglas efforts of addressing the needs of the modern customer in an increasingly digital world.
Being the number one beauty destination for premium cosmetics in Europe for nearly 200 years requires constant adjustments to keep up with the changing customer needs. This is why we are especially proud to work with Douglas – combining digitalization expertise and industry experience, we are together taking the beauty industry forward.